The Michelin Man, also known as Bibendum, was created in 1898 by French artist Marius Rossillon, also known by the pseudonym O'Galop. The idea came to Edouard and André Michelin, the founders of Michelin Tyres, during an international exhibition in Lyon in 1894 when they noticed a stack of tyres looked like a man without arms. They decided to actualize the idea as a mascot to help market their products.
In his classic form, Bibendum is a large, white humanoid figure made of stacked tires, often depicted holding a glass filled with nails and other road hazards, a visual pun on the company's tyre resilience. Over the years, this character has been recognized globally and is often referred to as the Michelin Man.
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